|
|
|
|
After several
years of work, FLO International
has succeeded in preparing the road for its member organisations,
the National Initiatives to introduce the International Fairtrade
Certification Mark on the market.
The National Initiatives and FLO have recognised the need for a single
logo for a long while, mainly for two reasons: it increases clarity
for consumers and it makes cross-border trade easier.
Therefore FLO has started the process of harmo-nising the different
Labels into one International Image by proposing the use of this new
developed Certification Mark to countries that wish it to step over
to a common approach. The new mark is now available and it will be
replacing existing labels at different speeds (as the markets demand)
in different countries.
FLO could not have started the harmonisation process of the Labels
without the financial support from the European Commission, DG Employment
and Social Affairs. FLO would like to thank the European Commission
for its support. |
|
|
|