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2. Business facilitation

FLO Producer Business Unit (PBU) is in contact with producer organisations certified by FLO, and traders registered to purchase and sell Fairtrade labelled products, in order to match supply and demand. PBU staff also work with Local Liaison Officers in the producing countries realising adequate producer assistance and development projects in view of producer empowerment and enhancing their market access through business facilitation. It is a Unit of product experts who provides product-marketing support to the FLO National Initiatives and registered traders. Since the aim of FLO International is to improve the position of producers in the developing countries, FLO Fairtrade Products range from coffee, tea, rice, cocoa, honey, sugar and fresh fruits to manufactured products such as sports balls. More agricultural and manufactured products are important future candidate products for Fairtrade certification.

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