New Product Development


FLO and its National Members are continuously extending the Fairtrade product range with the aim of expanding the benefits of labelled Fairtrade to existing and new farmers and workers in the developing countries. New product development is a very important issue for the future of Fairtrade. On the producer side, product range extension is important because it allows new producers and workers to join Fairtrade. And for producers of existing products, like coffee, new products create opportunities to diversify production and reduce their dependency on just one crop.

On the market side there is demand for expansion of the Fairtrade labelled product range is evident, and for many companies involved in Fairtrade broad product range is crucial for the economic viability of their involvement. For supermarket chains it makes all the more sense to invest in marketing Fairtrade products when the range of products is significant, as it helps increase awareness of the Fairtrade Certification Mark and ultimately to raise sales for the benefit of the Fairtrade producers.

Some of the products that are currently in development:
• Avocado and other fresh fruits and vegetables
• Quinoa and other cereals
• Various spices
• More dried fruit & nuts
• More wines



> BACK TO TOP