FLO Rice
Markets
Max Havelaar Switzerland and Max Havelaar France are selling the Fairtrade
label for rice in their markets. The main distribution channels are
ATOs and supermarkets. Max Havelaar Denmark and Belgium have launched
rice in 2003. More National Initiatives like Transfair Germany &
Austria as well as the Fairtrade Foundation are planning to launch
rice.
Sales volumes of FLO Rice in MT:
| |
2002 |
2003 |
% |
| Belgium |
|
37.0 |
|
| Denmark |
|
20.0 |
|
| France |
23.0 |
71.0 |
208.7 |
| Switzerland |
369.3 |
416.9 |
12.9 |
| TOTAL |
392.3 |
544.9 |
38.9 |
|
