The vegetables industry

The vegetable industry, vital for global nutrition, faces its share of challenges, impacting farmers on the ground. 

On one side, unpredictable weather patterns, such as droughts and floods, disrupt cultivation cycles and affect yields, posing hurdles for those in the industry. 

On the other rising input costs, including seeds and fertilisers, put pressure on the bottom line, particularly for smaller-scale farmers. In certain regions, traditional farming practices may limit adaptability.

Current challenges

The vegetable industry faces various challenges that impact the environment, society, and the economy.

• Market dynamics and income volatility: Fluctuating vegetable prices coupled with limited market access create an environment of uncertainty for farmers. The volatility in prices directly impacts farmers' incomes, making it challenging for them to plan for the future and invest in long-term agricultural sustainability.
• Water scarcity: Water scarcity is a pressing issue in many regions where vegetables are cultivated. Inefficient irrigation practices and the over-extraction of water resources can lead to depletion and environmental stress. 
• Labour shortages and migration: In some regions, labour shortages in the vegetable industry have become increasingly prevalent. Factors such as rural-to-urban migration and changing demographics contribute to a dwindling agricultural workforce. Migrant workers, often hired for seasonal work, are also more vulnerable to work exploitation. 
• Access to agricultural education: Limited access to agricultural education and technology can hinder the adoption of modern and sustainable farming practices. Ensuring that farmers, especially those in remote areas, have access to relevant training and technology is pivotal for enhancing productivity, improving yields, and promoting long-term sustainability in vegetable farming.

 “We are starting a day-care so that parents can bring their children to work. I will be happy that my children will be close to me when I work. I was able to take three months maternity leave with the help of Fairtrade. It gave me the chance to stay with my children.”

Salha Yazidi, Team Leader, Desert Joy Fairtrade tomato growers, Tunisia

How Fairtrade makes a difference

• Decent livelihoods: Fairtrade vegetable farmers get a more stable and fairer income for their crops - although there’s no Minimum Price for some vegetables, the Fairtrade Premium for most is set at 15 percent of the commercial price. In addition, producers and workers decide for themselves how to spend the Fairtrade Premium, whether investing in their business, farming, community or environmental projects that matter most to them.
• Climate resilience: Fairtrade provides training and support on sustainable farming, including agroforestry, better use of water resources, drought-resistant crop varieties and diversifying into climate-resilient income streams.
• Gender equality: Fairtrade promotes gender equality through our Standards, which require no gender discrimination; zero tolerance of sexual harassment; support for disadvantaged and minority groups; and mandatory gender policies. 
• Access to market: Fairtrade encourages vegetable farmers to not only to grow, but to process products to add value and access wider markets.

Fairtrade vegetables are good for people, planet and business. Find out how your company can get involved.