Fairtrade NAPP provides robust support to producers in meeting Fairtrade standards, which are designed to ensure fair wages, decent working conditions, and sustainable farming practices which is essential for retaining their certification and accessing the global markets associated with it. This includes helping producers understand and implement the standards for Living Income and Living Wage.

Fairtrade’s minimum price supports producers receiving a fair prices for their products, covering production costs and providing a reasonable income. But sometimes this is not enough. Going beyond the Fairtrade Minimum Price and Premium, Fairtrade has also developed the concept of a Living Income and Wages Reference Price to address this.

Fairtrade NAPP conducts capacity-building programs to equip farmers and workers with training in sustainable agricultural practices, financial management, and market access strategies. This enhances productivity, farm efficiency, reduces input costs, and helps farmers achieve higher incomes and adapt to climate change. These practices enhance resilience to environmental shocks and safeguard the ecosystems in which they operate.

Fairtrade NAPP also prioritizes gender equality by ensuring that women are actively involved in decision-making processes within producer organizations. Equal access to resources, training, and leadership roles empowers women farmers, strengthens family incomes, and promotes gender equity. Women are also encouraged to form cooperatives, which increase their economic independence and bargaining power within agricultural supply chains.

Product Network Meetings under the Common Platform setup address key challenges faced by producers in various commodities. These meetings allow stakeholders to discuss strategic interventions to overcome barriers and improve the sustainability and profitability of key products.

Fairtrade NAPP also provides consultation support to Fairtrade International on price and standard reviews, ensuring that the realities of farmers across the Asia-Pacific region are reflected in global standards. This consultative process ensures that pricing structures and Fairtrade practices are aligned with the needs of the regional producers and that the standards set are relevant and beneficial to local agricultural communities.

Fairtrade NAPP helps producers participate in international trade expos and fairs, allowing them to showcase their products to potential commercial partners. These events are critical for expanding market access and connecting producers to buyers who value fairtrade principles.

By communicating about the real-life impact of Fairtrade transforming communities through storytelling campaign & stakeholder engagement, it influences purchasing decisions and corporate responsibility, pushing for living wage and living income commitments across the supply chain.

Fairtrade NAPPs Commercial Strategy for South-to-South market focuses on tapping into emerging markets in the region, where there is growing demand for ethically sourced and sustainable products. By fostering new business partnerships,  Fairtrade NAPP is committing to creating additional revenue streams for farmers and workers. Expanding market access within the South not only reduces dependence on traditional export markets but also helps diversify the income base for producers. This approach strengthens their economic resilience, allowing them to secure better prices and ensuring that more producers can move closer to attaining fair compensation and dignified livelihoods.

Through the Fairtrade Premium, the producer organizations are trained to invest in projects that benefit their communities, such as building schools, improving healthcare facilities, and providing access to clean water. The premium is also used to offer educational scholarships to the children of farmers and workers.

These community-driven projects, funded by the Fairtrade Premium, lead to tangible improvements in living conditions and economic opportunities for farming communities across the region.

Fairtrade NAPP plays an active role in advocacy for policy reforms that promote decent work, fair wages, and sustainable agricultural practices. By partnering with governments, NGOs, and other stakeholders, it champions labour rights, advances sustainable farming policies, and advocates for the adoption of living wage standards throughout the agricultural supply chains in the Asia-Pacific region.

Fairtrade NAPP (Network of Asian Producers) plays a vital role in advocating for fair living wages and incomes by providing crucial producer consultation support. Through its extensive network of producers, Fairtrade NAPP gathers insights and experiences from farmers and workers, ensuring their voices are represented in strategic discussions fostering sustainable livelihoods. By promoting best practices and sharing knowledge, Fairtrade NAPP empowers producers to achieve economic stability and improve their quality of life.