Fairtrade standards require smallholder farmers to organize into cooperatives or producer groups to strengthen their collective voice and bargaining power. This structure enables farmers to negotiate better prices, access resources, and improve their market visibility. By working together, cooperatives help ensure fairer terms for farmers and facilitate access to Fairtrade Premiums, which are reinvested in community and sustainability projects. The cooperative model empowers smallholders to influence decisions, fostering greater control over their livelihoods.

Fairtrade NAPP in turn provides training to the cooperatives to ensure compliance with Fairtrade standards for Small Producer Organizations (SPOs). This includes education on labour rights, environmental sustainability, and fair pricing. Farmers are also guided on how to use the Fairtrade Premium effectively, ensuring long-term benefits for their families and communities.

Fairtrade NAPP offers targeted capacity-building programs to enhance farmers' climate resilience by teaching climate-smart agriculture practices. These programs also focus on improving productivity through modern farming techniques, increasing financial literacy to boost livelihoods, and promoting sustainable farming practices such as organic farming, water conservation, and soil management. Additionally, Fairtrade NAPP supports gender empowerment by training women farmers and promoting their leadership roles, and youth empowerment by engaging young people in agricultures to lead strategic dialogue and encouraging innovation. To further support farmers' economic development, Fairtrade NAPP helps improve access to credit through microfinance options, enabling them to invest in their businesses and increase income.

Fairtrade NAPP educates consumers and stakeholders about the impact of Fairtrade on farmers’ livelihoods, ethical trade, and environmental sustainability. These efforts help create a strong connection between producers and consumers, fostering greater support for Fairtrade-certified products.

Fairtrade NAPP facilitates market access for farmers by organizing their participation in trade fairs and expos, enabling them to showcase their products to global buyers. It also helps connect fostering direct links between farmers and retailers, Fairtrade NAPP strengthens farmers’ market positions, contributing to their long-term financial stability.

Fairtrade NAPP works with National Fairtrade Organizations (NFOs) and Fairtrade Marketing Organisation in different countries to promote the visibility and accessibility of Fairtrade-certified products and to ensure that the needs and challenges of producers in the Asia-Pacific region are reflected in their product promotions and other consumer awareness and advocacy efforts. This collaboration strengthens the link between producers and markets, allowing producers to benefit from enhanced visibility, sales and premium investments.

Fairtrade NAPP advocates for policy changes that benefit smallholder farmers, focusing on issues like better pricing models, land rights, and improved labour conditions. NAPP engages with policymakers and international platforms to ensure that smallholder farmers’ voices are heard, enabling them to influence trade and policy decisions that impact their livelihoods.

Fairtrade NAPP partners with donors, funding agencies, and international organizations to secure financial support for capacity-building projects, infrastructure, and farmer resilience initiatives. FT NAPP also establishes strategic partnerships with development agencies, and governments to create sustainable, impactful solutions for smallholder farmers, ensuring their long-term growth and improved livelihoods.