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Why Fairtrade

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Showcase your commitment to Fairtrade

Shoppers want quality products at affordable prices, but they are also increasingly looking for ethical products they can feel good about purchasing. Whether you’re looking to address climate change, sustainability, gender inequality, worker’s rights, poverty, or to simply provide high quality products with ethically sourced ingredients, Fairtrade America certifies a wide array of products to deliver value and meet the needs of your customers and your store.

  • 2 in 3
    US shoppers who know Fairtrade prefer retailers that carry certified products
  • 91%
    of US shoppers who know Fairtrade regularly or occasionally buy certified products
  • 80%
    of Fairtrade shoppers would pay more to ensure a fairer price for producers
Building Trust Through Ethical Choices

Consumers trust the Fairtrade Mark

Every day, more and more consumers are making decisions with their dollars. They want brands they can trust to do the right thing. They want products that are ethically sourced with people and planet in mind. The Fairtrade Mark makes it easy for shoppers to understand how to spend their dollars in line with their values. Do you have want your customers want?

Stand with farmers

With 50% of decision-making power in our General Assembly, farmers and workers are part of shaping every aspect of Fairtrade from our Minimum Pricing and Premium to the Fairtrade Standards. Carrying Fairtrade certified products is an easy way to know you are stocking your shelves with ethically sourced items that are supporting stronger farming communities. Want to know more? Read all about our impact areas.

JOIN THE MOVEMENT

Campaigns to get involved

Little Labels

Every January, we team up with our friends at Marine Stewardship Council and The Non-GMO Project. Together, our three little labels have a big impact. Join the Little Labels campaign and be a catalyst for positive change in the natural food industry.

Learn More
Little labels campaign logos

Fairtrade Month - October 2024

October is Fairtrade Month, and we celebrate BIG. Farmers share their stories, brands offer promotions, retailers host events, consumers tell their friends and advocates shout from the mountains about Fairtrade. This October, we'll have digital and print materials (in-store signage!) so you can celebrate online and in-your store. We'll send you those for free (supplies limited).

Join the Celebration