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Fairtrade Bananas

Take your produce section from loss leader to industry leader with trustworthy, sustainable sourcing.

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  • $1.51/lb
    is what US shoppers are willing to pay for Fairtrade bananas
  • 118%
    growth in awareness of the Fairtrade Mark between 2019-2023
  • $5-11
    is the annual added cost that US shoppers are willing to pay for Fairtrade bananas
  • 79%
    of US shoppers are willing to pay more to ensure producers are paid a fair price, regardless of their preferred retailers
Shoppers Are Willing to Pay for Sustainability

Shoppers recognize the value of sustainable sourcing

Bananas have to be cheap, right? Consumers today are more and more aware that “cheap” comes at a cost for people, the planet or both. Our latest consumer research shows that there’s a lot of room to grow in bananas! Based on average prices of conventional and organic bananas, the cost difference of purchasing Fairtrade certified fruit is just $5-11 per year over the cost of purchasing uncertified bananas. A majority of US shoppers surveyed think that’s an acceptable premium to pay for a sustainable, ethically sourced banana!

See the research

" Fairtrade has improved our members' and farmworkers' standard of living. We now have the resources to help the community and conserve the environment.

- Jovanny Coronel, Treasurer of El Guabo, a banana cooperative in Ecuador

See the impact of Fairtrade

Supporting a more sustainable banana industry

Fairtrade Banana Dashboard

Our global Fairtrade Banana Dashboard is a free tool to provide up-to-date insights on all things bananas, including supply chain risks, Fairtrade programs for banana farmers and workers, impact data and more!

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Banana farmer

The Fairtrade Standards

We set rigorous standards in collaboration with farmers and businesses that address economic, social and environmental sustainability across the entire supply chain.

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Banana farmer

The Fairtrade Difference

True sustainability, for people and for the planet, means secure livelihoods for the farmers our supply chains depend on. Learn more about Fairtrade's approach!

Learn more
guy posing in front of banana tree

Want to learn more?

Get in touch with our team to answer your Fairtrade banana questions!

We’re in this together

Fairtrade America partners with brands on the journey to certification and beyond. We can help with everything from finding a certified supply chain to marketing your newly certified product.

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Fairtrade staff members